Hertford Town Council is inviting local artists to take part in this year’s annual Hertford Arts Trail which will run from Saturday 10th April until Saturday 8th May 2021.
Last year over 40 talented artists showcased their work during the event, with each artist being sallocated a prime town centre location to exhibit and sell their artwork.
The pop-up art exhibition venues will be located around the town centre, where venues consist of a multitude of retailers including bars and cafes, beauty salons, clothes retailers & gift shops.
Businesses in the town centre are also being urged to sign up and become part of the Hertford Art Trail by exhibiting works in a designated area within their premises. The business will be open to trade as normal and should expect an increase in footfall and custom from spectating visitors. Venues will also benefit from a 15% commission from every art piece sold.
For 2021, Hertford Town Council have once again partnered with Courtyard Arts to help promote the festival and source artists to take part in the Hertford Art Trail.
This unique opportunity for artists to bring their work to a wider audiuence is low cost and charged at £30 per artist for the month long exhibition. All artists are eligible to apply and must do so before the application before Monday 15th February 2021. Artists can find further information and the application form online by visiting www.courtyardarts.org.uk
It is hoped that lockdown restrictions will have eased by the scheduled event date and that visitors will be able to safely attend this event. The organisers are following government guidance in relation to the pandemic and this event will be reviewed closer to the event date to evaluate whether the event is able to take place in its advertised format or whether alterations may need to be made, for example by displaying artwork solely in retailer windows or running a virtual event.
Businesses can sign up free of charge by contacting the Town Centre Officer at firstname.lastname@example.org or by calling 01992 552885.
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